Even though the products are cruelty-free, they're also symbolic: buying them would mean that we approve of Olay, and of the collaboration. What should we do about this?ĭoes that mean that we, as cruelty-free shoppers, should purchase products from the Covergirl and Olay collaboration? Absolutely not. The collaboration is symbolic first and foremost. When Covergirl and Olay collaborate, it doesn't mean that the two brands fuse together. Procter & Gamble is also a separate entity. Covergirl and Olay are two different companies, and form separate entities. What does the Covergirl and Olay collaboration really mean?Īlthough both Covergirl and Olay are owned by the same parent company, we need to draw a solid line between brands. This means that their suppliers can (or were) visited and inspected to make sure that no animal testing is conducted or involved. When a brand becomes certified, they open themselves to audits performed by the Leaping Bunny programme. Covergirl is Leaping Bunny certified, which is the highest standard of cruelty-free certification. Is it possible that Covergirl and Olay used the same suppliers for their skincare ingredients? Yes, but this doesn't mean that they're tested on animals. Niacinamide is a common ingredient found in skincare, and it's in no way patented or used exclusively by Olay. But there's also Niacinamide, which might be the "skincare" part they market. After looking at the ingredients, I notice the usual: silicones, water, glycerine. Are Olay's ingredients in Covergirl tested on animals?įirst, it's important to note that the Covergirl/Olay foundation in question doesn't actually have Olay ingredients in it. Here's why Covergirl is still cruelty-free after this collaboration. By "infusing" Covergirl products with Olay skincare, are they infusing it with. Now, here's what P&G didn't consider: Olay is not a cruelty-free brand. Covergirl gains from Olay's skincare expertise, and Olay gains from Covergirl's brand recognition. The product in question is a Covergirl foundation which is "infused" with skincare ingredients from Olay. Both are owned by Procter & Gamble, which means that P&G is boosting both brands. Another example would be Jeffree Star Cosmetics (a cruelty-free brand) collaborating with Morphe (not cruelty-free because of contradictory answers and refusal to provide answers to some questions) with exclusivity deals and by Jeffree Star himself having his own Morphe products (not related to Jeffree Star Cosmetics, but close).īut the best example I can think of must be Covergirl (a makeup brand) and Olay (a skincare brand). For example, the Kat Von D Beauty and Too Faced palette. They remain their own brand, and they're certified by Leaping Bunny.īrand collaborations are an interesting topic, and it's not something we see that often (yet). In short, Covergirl is still cruelty-free despite this collaboration. To me that means neither brand is completely cruelty free. Olay says they do no animal testing in the US, but they allow their products to be sold in countries they know require animal testing. They collaborate with Olay for the Simply Ageless line, and Olay is not cruelty free. I was wondering why Covergirl is included in the cruelty free list. Click here to find out more and claim your May box. Will you be trying the Covergirl and Olay Concealer Balm?Īvailable online at Target, Ulta and month, we bring you up to $195 worth of cruelty-free and vegan products for only $34.99 with our subscription box. Anyone who has oily skin or darker circles and trouble spots may not like the wear time and coverage. You’ll enjoy light to medium coverage that stays light and creamy on the skin. I think this is a good concealer for anyone who has dry or normal skin. And that is with me setting it with a powder after application too. I think because it is so soft and creamy, it easily breaks down throughout the day once I start to get a bit oily after 3 hours or so. However, wear time isn’t that great for my oily skin. I had no issues with this settling in fine lines either. It stays pretty creamy and doesn’t look dry or cakey at all. I do like the way this looks on the skin though. Because it is so light and creamy though, I’m not sure how much you could build up to get enough coverage for darker circles or age spots. Once on the skin, you get a nice amount of coverage for the average blemish and lighter under eye circles. It easily glides on the skin without any tugging or pulling. And I have to say that it is pleasantly soft and creamy which I’m assuming has to do with the added serum. The innovative thing about this Covergirl concealer balm is that it contains “Olay hydrating, emollient-rich serum”.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |